As we mentioned in a previous post Mobile Movie Explorer, the newest service powered by SnapTell's Snap.Send.Get image recognition technology, lets camera phone users get information on tens of thousands of movies just by taking a picture of the DVD's cover with their camera phone and sending the picture to SnapTell (firstname.lastname@example.org) in an MMS message. You don’t even have to wait until you have access to a DVD to try it out, check out the demo on our web site to see how it works.
We've gotten some nice press on Mobile Movie Explorer since the demo debuted last week.
Mobile Marketer gave a nice mention to Mobile Movie Explorer in a piece titled "SnapTell: What Will They Think of Next?".
And the Wireless Wizard gave Snap.Send.Get and our new Mobile Movie Explorer a terrific review.
Some excerpts from the Wizard's writing:
After being involved with, and following, the wireless industry for more than 20 years it has become pretty rare for me to look at a product and go, "Wow! That is SO cool!" First of all, I'm not big on exclamation points, and secondly, well, most of the new stuff that I see is an improvement on an old idea and not something truly, totally new. But I did have a "Wow!" moment (yes, including the exclamation point) when trying a new service that works with any camera phone.
SnapTell has come up with an ingenious use for a camera phone that could prove to be as ubiquitous as calling a toll-free number once was or visiting a web site is today. The process is so stunningly simple that even the most technophobic phone user could still make good use of it. If you know how to use the camera in your phone you already know how to use about 90% of their system.
They've just announced that their service works with DVDs so I tried it with one of the DVDs in my house – took a photo of it (in pretty low light, actually) and sent it to DVD@snaptell.com and within a minute I had an email back from them with an accurate identification of the DVD and a live link that could be clicked in the email (or on your phone, if you like) that gives ratings, more information, a link to the DVD on Amazon.com, etc.
Too totally cool. I can't wait for them to do the same thing with everything from books to bike parts to bakery pans. Having the ability to get complete information – and a receive a discount – on a product that you are already interested in via a quick photo and email is the bomb. Try it with a DVD you've got nearby and you'll see what I mean."
Thanks! We really appreciate the good words.