No matter how fantastic your mobile marketing campaign is, you can’t engage with an angry consumer. Most of us have learned to tolerate e-mail spam but unwanted messaging on our mobiles simply is not acceptable.
To get the best return on your ad investment and sustain good relationships with consumers we need to keep mobile marketing strictly opt-in, sending information only when the consumer requests it.
But we can’t just hang around hopefully waiting patiently for the consumer’s wink and nod either. Often consumers need to be seduced with images, words, sounds – the brand’s marketing message – before deciding they are interested in finding out more about a product or service.
And that’s where image recognition mobile marketing comes into play; it leverages your existing, carefully developed marketing collateral, is completely opt-in, and allows you to concentrate your best efforts on consumers who are obviously extremely interested in your product or service.
To find out more about image recognition-based opt-in mobile marketing (along with dozens of ideas for innovative campaigns) download this new white paper by SnapTell CTO G.D. Ramkumar. The white paper offers fresh ideas for interactive promotions, product launches, scavenger hunts, polling and voting, event/in-store promotions, museum tours, city guides and much more … plus a behind the scenes tour of image recognition technology’s inner workings.