The centerpiece of the initiative is a two-week scavenger hunt contest in Boston, Chicago, Philadelphia, San Francisco and Washington D.C., challenging movie lovers to search their local supermarkets, colleges, high-schools, bars, nightclubs, newspapers and other destinations to find, photograph and email photos of strategically placed “Where in the World is Osama Bin Laden?” branded reward flyers to a special address.
Street-teams will create and locally distribute multiple branded reward flyers featuring contest information and unique stills from the upcoming film. With help from local radio stations, contest participants will search around their towns and cities to snap a photo of any of these images in the two week contest period from their camera phones and send the photo to an email address that will be clearly marked on the flyers between 4/7 and 4/18.
Utilizing image recognition based mobile marketing technology from SnapTell, each picture will then be verified and the participants will receive a message back confirming their entry into the contest and a link to exclusive content from the film. People will also be able to participate by following clues in promotional ads in local newspapers.The contest will run from 12 am on Monday, April 7th through11:59 pm on the film's opening day, Friday, April 18th.
In “Where in the World is Osama Bin Laden?” Oscar nominated filmmaker Morgan Spurlock takes on a franchise even more lethal than McDonald’s - Al Qaeda. And after this real life action thriller is over, the world may never be the same.
Following bin Laden’s trail through some of the most dangerous places in the world, Spurlock encounters both the rational and radical faces of the Middle East. In a world where we are constantly being told that we’re on the verge of the ultimate showdown between good and evil, Spurlock risks life and limb to uncover the truth about Osama bin Laden. But along the way, he discovers the lines that divide us aren’t nearly as black and white as they may seem.
“Where in the World is Osama Bin Laden?” builds off the Weinsteins' success bringing documentary films to wide audiences including “Fahrenheit 9/11,” the highest grossing documentary of all time and “SiCKO,” the third highest grossing documentary of all time.