If you want to see the future of print advertising, pick up a copy of the July/August issue of Men’s Health, the first magazine in America to offer fully interactive advertising throughout the entire issue.
Using SnapTell’s Snap.Send.Get™ mobile marketing technology, readers can Snap a photo of any advertisement in the issue with their camera phone and Send it to SnapTell, in return they receive exclusive content such as product sample offers and discounts, sweepstakes information, and links to websites, photos, ringtones, and videos.
Also, each Snap and Send enters readers into a drawing to win the grand prize of a trip for two to the Wyndham Rio Mar Beach, Golf, Casino and Spa resort in Puerto Rico for 5 days and 4 nights plus roundtrip airfare. And three runners up will win brand new iPhones.
Snap.Send.Get technology is compatible with all camera phones, does not require special software for downloading advertiser images and is a 100% opt-in solution for the reader.
Some of the nearly 100 advertisers participating in the July/August issue include AT&T, Anheuser-Busch, Honda Motors, Louis Vuitton, Quaker Oats, The Coca-Cola Company, Procter & Gamble and Unilever USA.
“We’re excited that the Men’s Health issue is hitting the newsstands today. A lot of hard work and planning went into this campaign on both sides,” said G.D. Ramkumar, co-founder and CTO of SnapTell. “Now publishers and advertisers will have a truly unique and personal way to communicate with their readers through the one device nearly everyone is carrying on them at all times; a mobile device.”
To find out more about SnapTell’s Snap.Send.Get mobile marketing platform, which enables brand owners to transform existing advertising collateral into engaging interactive mobile marketing campaigns, please email us at bizdev@snaptell.com
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Posted by: Jeff Paul | November 03, 2008 at 08:56 PM