Are you ready to be a Dragon Rider? If so, enter Vroengard Academy, a virtual game developed by Random House Publishers and based on the wildly popular Inheritance cycle novels by Christopher Paolini.
Vroengard Academy is an interactive version of the world of Alagaësia, the setting for Paolini’s books. At the Academy students learn to become Dragon Riders by working their way through a series of entertaining but tricky trials testing their mental, magic, and physical skills.
SnapTell’s Snap.Send.Get mobile marketing platform is being used to power some of the online and offline scavenger hunts; players must figure out clues, search for specific items and then snap pictures of the items with a camera phone and send them to the academy via MMS. Snap.Send.Get’s image matching technology then returns additional information to the players’ phones, enabling them to progress further in their game and dragon-rider studies. The quicker that players snap and send their images after they are assigned a new quest the more points they score for themselves and their teams.
The game rewards creativity, among other tests players have been challenged to take photos capturing the spirit of a dragon and the essence of magic. Participants play in teams and team-members assist each other in finding solutions to the puzzles -- besides building community interaction the emphasis on teamwork adds a strong natural viral aspect to the game,
Team scores are posted on the Academy website. Each week, new magical, physical, and mental trials will be added. Players are eligible to win prizes, including a trip to Montana have lunch with Christopher Paolini.
According to media reports over 20,000 people are signed up to play the game. Some of the players have created their own blogs about the Academy, such as this terrific one by a 13-year-old in Colorado.
The third book in Paolini’s Inheritance cycle will be released at 12:01 a.m. on Saturday, September 20, 2008. SnapTell is pleased to be part of what we think is cool and challenging game. For more information about Snap.Send.Get, please visit our website or email us at bizdev@snaptell,com.
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