SnapTell’s first European campaign has just gone live in “My Life” a German health-centered publication from the Burda publishing group. The magazine covers Sports and Fitness, Food and Entertainment, Beauty and Spa, and the environment.
Selected ads in the current issue of My Life have been made interactive with SnapTell's Snap.Send.Get mobile marketing platform. Readers can look for the SnapTell logo in ads throughout the issue, and then use their camera phones to Snap a picture of the ads that interest them, Send the picture to SnapTell, and Get special promotional offers and/or content. They will also have a chance to win one of 50 subscriptions to My Life magazine.
To find out more about SnapTell’s mobile marketing platform, and how it enables brand owners, marketers and publishers to easily mobilize existing advertising collateral, please email us and/or visit our website.