Are you ready for some …. great giveaways?
ESPN The Magazine partnered with SnapTell to create an interactive magazine packed full of sports-themed free rewards. To reap the bounty readers simply explore the pages of the ESPN The Magazine’s NFL Preview Issue (September 2008), use their camera phones to snap a picture of ads that offer the rewards they are interested in, send the picture to SnapTell via MMS, and they'll get their goodies immediately.
The rewards offered include:
Breaking sports news, scoring and fantasy team alerts
NFL Live ringtone
Vodka Recipe from Absolut Los Angeles
Free standard shipping on purchases
College Football ringtone
Free Can of Campbell’s Chunky Soup
Converse One Star Ringtone
Plus, every reader who snaps and sends a picture of any SnapTell-activated ad in the NFL Preview Issue is automatically has a chance to win a trip for two to Tampa, Florida for the ESPN The Magazine Next ’09 Big Weekend Event, starting Friday, January 30 2009.
Brands participating include Progressive, Sony, GMC Sierra, Absolut Los Angeles, Under Armour, Toyota, Wolverine, Campbell’s, Converse, Target, HBO, Mobil, and Champs.
Advertisers get significant benefits as well, including real-time, personalized, interactive on-demand brand communication with their target audience and additional exposure in the magazine.
To find out more about SnapTell’s mobile marketing platform, and how it enables brand owners, marketers and publishers to easily mobilize existing advertising collateral, please email us and/or visit our website.