Harley-Davidson is launching its 2009 V-Rod Muscle bike with an innovative marketing campaign featuring American super model Marisa Miller and SnapTell’s Snap.Send.Get mobile marketing platform.
The campaign went live on October 13th in magazines such as GQ, Esquire, Playboy, Complex, Road & Track and Trader, with ads featuring Miller reclining on a sleek, black V-Rod Muscle. Snap a picture of the ad with your camera phone, send the picture in an MMS to the number cited in the ad, and you get access to exclusive content from Harley Davidson.
The campaign was pre-launched on Oct. 6 on Harley-Davidson’s official YouTube channel, with a “making of” video that takes viewers behind the scenes at the Marisa Miller V-Rod Muscle photo shoot . Motorcycle bloggers and Harley-Davidson fans and friends on Facebook and MySpace were exclusively tipped off to the campaign.
SnapTell is pleased to be part of this iconic brand's marketing campaign. For more information on the new V-Rod Muscle visit Harley Davidson's website. To find out more about SnapTell’s Snap. Send. Get mobile marketing solution, please email us and/or visit our website.
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