The December issue of GQ features Snap.Send.Get for Maserati, the manufacturer of luxury sports cars of unmatched design. The ad talks about a "recent scientific study discovered about women's response to the sound of a Maserati engine" and invites the readers to find out from themselves!
SNAP a camera phone picture of the Maserati ad in this issue of GQ.
SEND it to 707070* from your mobile phone.
GET the Maserati engine ringtone on your phone
The LA Times blog has an interesting writeup about this study from Maserati:
Vroom vroom ... Is that your phone ringing, or your Maserati?