Lucia Moses in the same write up had this to say about SnapTell:
With the print ad business in freefall, a few publishers aim to make their ad pages a more engaging, truly interactive experience, taking advantage of the exploding popularity of Web-enabled mobile devices. Technology from Palo Alto, Calif.-based mobile marketing company SnapTell enables brands to send messages to readers who shoot photos of magazine ads with their mobile phones. Rodale's Men's Health, Wenner Media's Rolling Stone and Disney's ESPN The Magazine are some of the titles to have adopted the technology this year
This has been a great year for innovation in Media & Marketing. We at SnapTell believe that 2009 is positioned to be an even more exciting year in which advertisers will demand analyses and metrics from their print and out-of-home campaigns.