SnapTell is proud to announce that the Winter issue of Martha Stewart Weddings will be the first women's magazine to feature interactive advertisements throughout the publication, using SnapTell's Snap.Send.Get mobile marketing platform.
The issue will be available on newsstands December 29, 2008. Readers will be able to Snap a picture using their camera phones of any mobilized advertisement, Send the picture to SnapTell via MMS, and instantly Get content from the selected advertiser. Content offerings can include coupons, video or photos, website links or product information.
Martha Stewart Weddings is the top selling bridal magazine on newsstands, providing brides with help and inspiration in selecting the perfect dress, planning the perfect wedding and honeymoon and celebrating their new lives, all with impeccable style and creativity.
SnapTell's Snap.Send.Get works with virtually all camera phones, does not require the consumer to download any special software and is 100% opt-in. Advertisers can take advantage of the comprehensive reporting features to track the success of their campaigns and tailor their ads to meet consumer interests.
"We are committed to delivering multiple ways for our advertisers to build a relationship with our affluent brides," said Amy Wilkins, SVP, Publisher, Martha Stewart Weddings. "SnapTell's ease of use and simplicity will allow all of our brides to take advantage of this opportunity."
"Our new technology will allow Martha Stewart Weddings to provide their advertisers a stronger ability to interact with their highly sought after reader. To have a publication such as Martha Stewart Weddings using our technology is a real privilege," said Gautam Bhargava, CEO and founder of SnapTell."The mobile industry is poised for growth and SnapTell's Snap.Send.Get solution is allowing publications of all sizes and industries to really engage their readers and drive brand recognition for the advertisers."