SearchEngineWatch’s Gregg Stewart wrote an outstanding piece on avoiding the potential pitfalls of Mobile Marketing, covering issues such as the importance of giving consumers what they want when they want it and noting that “just because it worked online doesn't mean it will work in mobile.”
Advertisers must understand and respect the similarities as well as the distinct differences between the different kinds of media, Stewart says, and his article provides ways to ensure brands don’t stumble when they make the move to mobile marketing.
For more mobile marketing guidance; New Media is offering a free paper (registration required) on Best Practices for Mobile Marketing, with the central idea that “the results of traditional marketing methods are rapidly dwindling” and brand owners need to get into mobile marketing now to keep their message front and center. The paper explores how mobile marketing can enhance advertising response rates, increase buying traffic and build an opt-in community.
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