SnapTell Blog

If you want to see the future of print advertising, pick up a copy of the July/August issue of Men’s Health, the first magazine in America to offer fully interactive advertising throughout the entire issue. 

Using SnapTell’s Snap.Send.Get™ mobile marketing technology, readers can Snap a photo of any advertisement in the issue with their camera phone and Send it to SnapTell, in return they receive exclusive content such as product sample offers and discounts, sweepstakes information, and links to websites, photos, ringtones, and videos.

Also, each Snap and Send enters readers into a drawing to win the grand prize of a trip for two to the Wyndham Rio Mar Beach, Golf, Casino and Spa resort in Puerto Rico for 5 days and 4 nights plus roundtrip airfare. And three runners up will win brand new iPhones.

Snap.Send.Get technology is compatible with all camera phones, does not require special software for downloading advertiser images and is a 100% opt-in solution for the reader.

Some of the nearly 100 advertisers participating in the July/August issue include AT&T, Anheuser-Busch, Honda Motors, Louis Vuitton, Quaker Oats, The Coca-Cola Company, Procter & Gamble and Unilever USA.

“We’re excited that the Men’s Health issue is hitting the newsstands today. A lot of hard work and planning went into this campaign on both sides,” said G.D. Ramkumar, co-founder and CTO of SnapTell. “Now publishers and advertisers will have a truly unique and personal way to communicate with their readers through the one device nearly everyone is carrying on them at all times; a mobile device.”

To find out more about SnapTell’s Snap.Send.Get mobile marketing platform, which enables brand owners to transform existing advertising collateral into engaging interactive mobile marketing campaigns, please email us at [email protected]

The MMA International Journal of Mobile Marketing

The Mobile Marketing Association has just published the fifth issue of the MMA International Journal of Mobile Marketing (MMA-IJMM), an educational resource created by the MMA Academic Outreach Committee.

Designed to provide information on the mobile channel and its use for marketing, it includes 10 articles from academics, industry experts, thought leaders and global contributors.

This fifth installment of the Journal focuses on the development of a better understanding of the who, how and why of mobile marketing.

Featured articles include:

• A Five Point Measurement Framework for Mobile Advertising Understanding
• Implementing Mobile Social Advertising
• Breaking Free from ‘Dotcom’ Thinking in a Mobile World
• Mobile Marketing: From Marketing Strategy to Mobile Marketing Campaign Implementation
• Mobile Research in Marketing: Design and Implementation Issues

The MMA-IJMM is published twice a year, you can subscribe or purchase single issues through the MMA website.

Magazines get Mobilized

AdAge recently published a story about how the push to make magazine pages more interactive "is building mass and, dare we say it, even real momentum as major publishers and advertisers adopt a pair of technologies centered on the cellphone." SnapTell's Snap.Send.Get mobile marketing solution is one of the two technologies featured in the article.

Snipped from the AdAge report:

Magazines including Rodale's Men's Health and Wenner Media's Rolling Stone are pushing ahead with SnapTell, which allows readers to take camera-phone photos of ads, send in the shots and receive whatever message a marketer has arranged.

Rolling Stone has completed one go-round with SnapTell and plans another for the fall, said Publisher Ray Chelstowski. Readers responded strongly to the ads, he said, citing one from the Discovery Channel promoting the season premiere of "Man Vs. Wild."

"You got a video back of the host of that show drinking animal blood," Mr. Chelstowski said. "That one really resonated."

"If this does take hold," he added, "what it really does is narrow that transactional gap for advertisers that takes you from not only print media to mobile but to actual transactions."

John Hadl, general manager at Brand in Hand, said he's used both technologies -- and thinks they're here to stay. "The value of digital is that it's a productive medium," Mr. Hadl said. "Mobile starts to bring that to other channels that have been one-dimensional, like print."

If readers continue to respond well, digital technology may be poised to support traditional ad sales more directly than ever.

Mobile Marketing Forum News

Case studies and the most interesting mobile marketing solutions will take center stage at the Mobile Marketing Forum in New York City next week. SnapTell is one of the event’s sponsors.

Among the brands presenting at this year's event are:

• adidas: a case study on the use of mobile marketing
• Fandango, Sears Holding Corp: a panel session on mobile marketing for retail
• CBS Corp: Opportunities for Mobile Marketing & Advertising in the US Market
• Univision, The Weather Channel Interactive, Handango: How multimedia in mobile marketing can improve response rates
• Anheuser-Busch: Case study on BudLight's March Madness

Additional brand participation includes: MLB Advanced Media, The Coca-Cola Company, Delta Air Lines, Google, Yahoo! and more.

It’s all happening on June 10 - 11, 2008 at the New York Marriott Marquis Times Square.  If you'd like to meet with SnapTell at the Forum to discuss our Snap.Send.Get Mobile Marketing platform or mobile marketing in general, please contact us.