SnapTell’s first European campaign has just gone live in “My Life” a German health-centered publication from the Burda publishing group. The magazine covers Sports and Fitness, Food and Entertainment, Beauty and Spa, and the environment.
Selected ads in the current issue of My Life have been made interactive with SnapTell's Snap.Send.Get
mobile marketing platform. Readers can look for the SnapTell logo in
ads throughout the issue, and then use their camera phones to Snap a picture of the ads that interest them, Send the picture to SnapTell, and Get special promotional offers and/or content. They will also have a chance to win one of 50 subscriptions to My Life magazine.
To find out more about SnapTell’s mobile marketing platform, and how it
enables brand owners, marketers and publishers to easily mobilize
existing advertising collateral, please email us and/or visit our website.
I am an iPhone Apps junkie. I download the things on a whim,
impressed by the capabilities, only to discover weeks later that they
have almost no practical application what so ever. However, I happened
upon one today, that just might prove useful.
SnapTell is a free iPhone app that… Well here’s the description:
Snap a picture of the cover of any Book, DVD, CD, or
Video game and within seconds see a rating, description and links to
Amazon, Wikipedia, IMDb and more. If you like the item, click on a
link to buy it right away.
CogDogBlog reviewed the app, and added some interesting thoughts on image recognition app use in educational/museum settings:
I’ve been playing a little with the QRCode readers like NeoReader on the iPhone, especially in Japan, where there where QR codes in the newspaper, on stores, on public signs,
but its a challenge because you have to get a square on framed shot,
it’s hard to get a good photos of the small ones. It takes too much
effort.
So I gave SnapTell a quick test last night, taking a picture of a
paperback that has been traveling with me, so its front page is curled
and torn, and I took this photo under room light, what I would call
non-optimal photo conditions. So I took the image in the SnapTell app, clicked “use photo” and within 5 seconds it correctly identified it. 100% correct as Anything for Billy by Larry McMurtry. More than linking to Amazon, it ferrets a relevant link in Wikipedia to the author plus a link to a preset Google search (and Yahoo) for more information.
Thanks, everyone! And if you haven't tried SnapTell's Explorer for the iPhone yet you can download it for free here, from the app store.
Game changing is a term used too often - and sometimes in the media we think something will bring about big change when in fact it doesn't. No one has any way to know for sure when an idea is going to change paradigms but I have been experimenting with software for the iPhone which really has the potential to change the way we interact with our environment.
SnapTell Explorer is a free application which allows you to take a picture of the cover of a CD, DVD or book and in about 30 seconds or less, looks up the item in a database, presents you with a summary and allows you to search for it online and even buy it on Amazon.
In tests, the software was very good. I tested it in stores and in the libraries of friends and relatives. Approximately 85-90% of books I scanned were accurately identified ... All you need to do is snap a picture of their cover and then let SnapTell handle the rest. You'll be surprised at how quickly and accurately it will find the information you're looking for.
I tested 10 DVDs and all ten were found accurately. It was quite stunning really.
The potential for the software is tremendous as it allows the rapid finding of media content which can be instantly turned into an order from major web retailers. What else could the software do? It could theoretically take a picture of anything and find it online.
On a side note, this software allowed me to instantly see a summary of books and discuss them -- allowing me to seem better-read than I actually am.
The company behind the software, SnapTell Inc. also has solutions which helps marketers by allowing ads in magazines to be photographed and sent to companies in exchange for coupons, ringtones and other interesting items.
In short, SnapTell Explorer shows you where the future of mobile marketing may be leading and as a free software package, it is a must download for all iPhone users ..."
Harley-Davidson is launching its 2009 V-Rod Muscle bike with
an innovative marketing campaign featuring American super model Marisa Miller and
SnapTell’s Snap.Send.Get mobile marketing platform.
The campaign went live on October 13th in magazines
such as GQ, Esquire, Playboy,Complex, Road & Track and Trader,
with ads featuring Miller reclining on a sleek, black V-Rod Muscle. Snap a
picture of the ad with your camera phone, send the picture in an MMS to the
number cited in the ad, and you get access to exclusive content from Harley
Davidson.
The campaign was pre-launched on Oct. 6 on Harley-Davidson’s
official YouTube channel, with a “making of” video that takes viewers behind
the scenes at the Marisa Miller V-Rod Muscle photo shoot . Motorcycle bloggers and
Harley-Davidson fans and friends on Facebook and MySpace were exclusively
tipped off to the campaign.
SnapTell is pleased to be part of this iconic brand's marketing campaign. For more information on the new V-Rod Muscle visit Harley Davidson's website. To find out more about SnapTell’s Snap.
Send. Get mobile marketing solution, please email us and/or visit our website.
The SnapTell Explorer for the iPhone is now available for download on the Apple App Store.
This free download, powered by SnapTell's Snap.Send.Get image recognition technology, gives camera phone users instant information on virtually any book, movie DVD, video game or music CD.
We all know you can’t judge a book by its cover, and the same goes for films, music, and games. But fret not, because SnapTell’s new Mobile Movie Explorer can help make sure that you never have buyer’s remorse again -- just snap the picture, send it to SnapTell, and you’ll get comprehensive information and reviews for the product you’re interested in right on your iPhone.
Don't own an iPhone? No problem. You can access the same information on virtually any camera phone, just snap a picture and send it via MMS to [email protected] or use the shortcode SNAPIT (762748).
ESPN The Magazine partnered with SnapTell to
create an interactive magazine packed full of sports-themed free rewards. To reap the bounty readers simply explore the pages of the ESPN The Magazine’s NFL Preview Issue (September 2008),
use their camera phones to snap a picture of ads that offer the rewards they are
interested in, send the picture to SnapTell via MMS, and they'll get their goodies immediately.
The rewards offered include:
SportsCenter ringtone
Breaking sports news, scoring and fantasy team alerts
NFL Live ringtone
Vodka Recipe from Absolut Los Angeles
Free standard shipping on purchases
College Football ringtone
Free Can of Campbell’s Chunky Soup
Converse One Star Ringtone
Plus, every reader who snaps and sends a picture of any SnapTell-activated ad in the NFL Preview Issue is automatically has a chance to win a trip for two to Tampa, Florida for the ESPN The Magazine Next ’09 Big
Weekend Event, starting Friday, January 30 2009.
Brands participating include Progressive, Sony, GMC Sierra, Absolut Los Angeles, Under Armour, Toyota, Wolverine, Campbell’s, Converse, Target, HBO, Mobil, and Champs.
Advertisers get significant benefits as well, including real-time, personalized, interactive on-demand brand communication with their target audience and additional exposure in the magazine.
To find out more about SnapTell’s mobile marketing platform, and how it enables brand owners, marketers and publishers to easily mobilize existing advertising collateral, please email us and/or visit our website.
