AdWeek's Top Media & Marketing Innovations of 2008

AdWeek's Tony Case, Editor, Special Reports makes some very insightful observations in their piece calling out the Top Media & Marketing Innovations of 2008:

In the midst of the worst economic morass most of us can recall, these are some of the year's best innovations in media and marketing -- some that look to have lasting influence, others that could even prove to be real game changers for digital media, in-store marketers, the TV networks, even architects of political campaigns.

Lucia Moses  in the same write up had this to say about SnapTell:

Oh, Snap! Magazine Ads Get Interactive
With the print ad business in freefall, a few publishers aim to make their ad pages a more engaging, truly interactive experience, taking advantage of the exploding popularity of Web-enabled mobile devices. Technology from Palo Alto, Calif.-based mobile marketing company SnapTell enables brands to send messages to readers who shoot photos of magazine ads with their mobile phones. Rodale's Men's Health, Wenner Media's Rolling Stone and Disney's ESPN The Magazine are some of the titles to have adopted the technology this year

This has been a great year for innovation in Media & Marketing. We at SnapTell believe that 2009 is positioned to be an even more exciting year in which advertisers will demand analyses and metrics from their print and out-of-home campaigns.

Comments

[Affiliate Marketing Network]

This has been a great year for innovation in Media & Marketing. thanks