Almay Pure Blends is running a "Mobile Treasure Hunt" using Snap.Send.Get from SnapTell: Snap a picture of an Almay Pure Brands product on-shelf, Send the picture to 707070, and Get a charm from Lucky magazine when you provide your mailing address. Simple!
"Hey, it's Wynonna. I'm putting on a private concert in Nashville sponsored by alli. Enter for a chance to attend with a guest at mystorymyalli.com"
alli, the FDA approved, over-the-counter weight loss pill is extending their concert promotion with Wynonna Judd to a mobile setting using Snap.Send.Get from SnapTell. Camera-phone owning consumers are invited to take a picture of the alli logo, or Wynonna's tour bus to enter for a chance to attend a private concert with Wynnona!
The Winter 2009 issue of Martha Stewart Weddings became the first bridal magazine to use SnapTell technology with interactive advertisements. From cover to cover the issue is full of interactive ads that invite you to Snap.Send.Get and get tips, special offers, downloads and store locators. Even ringtones and wallpapers fit for a bride!
The magazine features more than 200 advertisers giving tips from the Martha Stewart Weddings archives, special offers, store locators, ringtones and wallpapers. Twenty five lucky readers will also have the chance to win copies of "Martha Stewart's Wedding Cakes", a delicios showcase of inspiring cakes.
The December issue of GQ features Snap.Send.Get for Maserati, the manufacturer of luxury sports cars of unmatched design. The ad talks about a "recent scientific study discovered about women's response to the sound of a Maserati engine" and invites the readers to find out from themselves!
The LA Times blog has an interesting writeup about this study from Maserati:
Vroom vroom ... Is that your phone ringing, or your Maserati?
Hustle off to the newsstand and grab a copy of the December issue of Popular Science magazine, which features the 21st annual "Best of What's New" review. The magazine describes it as "a celebration of our wildest technological dreams" and spotlights dozens of "long awaited or completely unexpected, (and) equally amazing" recent scientific and engineering breakthroughs.
Even better: Popular Science used SnapTell's Snap.Send.Get solution to make the entire Best Of What's New section interactive -- just use your camera phone to snap a picture of any of the pages (see the magazine for specifics), send the image to [email protected] (AT&T, Verizon and Alltell users can send via shortcode 070707) -- and you'll get a spiffy digital image of a vintage Popular Science cover, an instant response from some of the Best Of What's New award-winning companies, and a chance to win a Garmin nüvi 500 GPS device.
SnapTell is in glitzy company this week. Us Weekly, a celebrity and entertainment news magazine, has used SnapTell's Snap.Send.Get mobile marketing platform to mobilize select ads in its current issue.
Readers use their camera phones to Snap any of the interactive ads in the issue, Send the image to [email protected], will Get a chance to win a trip to attend an Us Weekly celebrity luncheon. Each Snap.Send.Get-enabled ad also offers readers free goodies -- including exclusive ringtones, and chances to win holiday gift baskets and gift certificates from leading retailers.
To find out more about SnapTell’s mobile marketing platform, and how it enables brand owners, marketers and publishers to easily mobilize existing advertising collateral, please email us and/or visit our website.
SnapTell’s first European campaign has just gone live in “My Life” a German health-centered publication from the Burda publishing group. The magazine covers Sports and Fitness, Food and Entertainment, Beauty and Spa, and the environment.
Selected ads in the current issue of My Life have been made interactive with SnapTell's Snap.Send.Get mobile marketing platform. Readers can look for the SnapTell logo in ads throughout the issue, and then use their camera phones to Snap a picture of the ads that interest them, Send the picture to SnapTell, and Get special promotional offers and/or content. They will also have a chance to win one of 50 subscriptions to My Life magazine.
To find out more about SnapTell’s mobile marketing platform, and how it enables brand owners, marketers and publishers to easily mobilize existing advertising collateral, please email us and/or visit our website.
Harley-Davidson is launching its 2009 V-Rod Muscle bike with an innovative marketing campaign featuring American super model Marisa Miller and SnapTell’s Snap.Send.Get mobile marketing platform.
The campaign went live on October 13th in magazines such as GQ, Esquire, Playboy, Complex, Road & Track and Trader, with ads featuring Miller reclining on a sleek, black V-Rod Muscle. Snap a picture of the ad with your camera phone, send the picture in an MMS to the number cited in the ad, and you get access to exclusive content from Harley Davidson.
The campaign was pre-launched on Oct. 6 on Harley-Davidson’s official YouTube channel, with a “making of” video that takes viewers behind the scenes at the Marisa Miller V-Rod Muscle photo shoot . Motorcycle bloggers and Harley-Davidson fans and friends on Facebook and MySpace were exclusively tipped off to the campaign.
SnapTell is pleased to be part of this iconic brand's marketing campaign. For more information on the new V-Rod Muscle visit Harley Davidson's website. To find out more about SnapTell’s Snap. Send. Get mobile marketing solution, please email us and/or visit our website.
Are you ready for some …. great giveaways?
ESPN The Magazine partnered with SnapTell to create an interactive magazine packed full of sports-themed free rewards. To reap the bounty readers simply explore the pages of the ESPN The Magazine’s NFL Preview Issue (September 2008), use their camera phones to snap a picture of ads that offer the rewards they are interested in, send the picture to SnapTell via MMS, and they'll get their goodies immediately.
The rewards offered include:
SportsCenter ringtone
Breaking sports news, scoring and fantasy team alerts
NFL Live ringtone
Vodka Recipe from Absolut Los Angeles
Free standard shipping on purchases
College Football ringtone
Free Can of Campbell’s Chunky Soup
Converse One Star Ringtone
Plus, every reader who snaps and sends a picture of any SnapTell-activated ad in the NFL Preview Issue is automatically has a chance to win a trip for two to Tampa, Florida for the ESPN The Magazine Next ’09 Big Weekend Event, starting Friday, January 30 2009.
Brands participating include Progressive, Sony, GMC Sierra, Absolut Los Angeles, Under Armour, Toyota, Wolverine, Campbell’s, Converse, Target, HBO, Mobil, and Champs.
Advertisers get significant benefits as well, including real-time, personalized, interactive on-demand brand communication with their target audience and additional exposure in the magazine.
To find out more about SnapTell’s mobile marketing platform, and how it enables brand owners, marketers and publishers to easily mobilize existing advertising collateral, please email us and/or visit our website.
SnapTell-activated ads are returning to the pages of Rolling Stone, after our successful debut in the magazine last May.
Selected ads in Rolling Stone issue #1062, now on newsstands, have been made interactive with SnapTell's Snap.Send.Get mobile marketing platform. Readers can look for the SnapTell logo in ads throughout the issue, and then use their camera phones to Snap a picture of the ads that interest them, Send the picture to SnapTell, and Get special promotional offers and/or content such as:
A chance to win a Pulsar watch
Exclusive wallpaper or video clip from Sci Fi
A killer pick-up line from Pentel
Free Deep Cleaning Shampoo sample from Gillette
A chance to win a $50 voucher from Greyhound
Exclusive ringtone from Energizer ® Advanced Lithium
But wait; there’s more! Everyone who snaps and sends a picture of any of the SnapTell-enabled ads in the magazine is also automatically entered to win a trip to an upcoming Rolling Stone Live concert.
Readers of Rolling Stone aren't the only ones to benefit of course. SnapTell's "Snap.Send.Get" mobile marking solution transforms static print ads -- or any existing marketing collateral -- into a measurable, two-way communication tool for brand owners. For more information on our Snap.Send. Get mobile marketing platform, please visit our website or email us.
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