SnapTell is proud to announce that the
Winter issue of Martha Stewart Weddings will be the first women's
magazine to feature interactive advertisements throughout
the publication, using SnapTell's Snap.Send.Get mobile marketing platform.
The issue will be available on newsstands December 29, 2008. Readers will be able to Snap a picture using their camera phones of any mobilized advertisement, Send the picture to SnapTell via MMS, and instantly Get content from the selected advertiser. Content offerings can include coupons, video or photos, website
links or product information.
Martha Stewart Weddings is the top selling bridal magazine on
newsstands, providing brides with help and inspiration in selecting the perfect
dress, planning the perfect wedding and honeymoon and celebrating their new lives, all with impeccable style and creativity.
SnapTell's Snap.Send.Get works with
virtually all camera phones, does not require the consumer to download
any special software and is 100% opt-in. Advertisers can take advantage of the comprehensive reporting features to track the success of their campaigns and tailor their ads to meet consumer interests.
"We are committed to delivering multiple ways for our advertisers to
build a relationship with our affluent brides," said Amy Wilkins, SVP,
Publisher, Martha Stewart Weddings. "SnapTell's ease of use and
simplicity will allow all of our brides to take
advantage of this opportunity."
"Our new technology will allow Martha Stewart Weddings to provide
their advertisers a stronger ability to interact with their highly
sought after reader. To have a publication such as Martha Stewart
Weddings using our technology is a real privilege," said Gautam
Bhargava, CEO and founder of SnapTell."The mobile industry is poised
for growth and SnapTell's Snap.Send.Get solution is allowing
publications of all sizes and industries to really engage their readers
and drive brand recognition for the advertisers."
For more information on SnapTell's end-to-end image recognition-based mobile marketing solution please visit our website or email us.
